Product Sampling in Saudi Arabia, December 2022

The campaign with the distinctive title Delicious Topic 5, visited Saudi Arabia, in the context of the implementation of the European Program “Actions to inform and promote fresh fruit in S. Arabia, UAE and Argentina” with the implementing body of the Association of Imathias’ Agricultural Cooperatives.

The promotional activity included product samplings in the Chain Stores “LULU” and “NESTO” in Riyadh and Al-Kharj, which took place from 5th to 12th December 2022. The consumers that visited us, had the opportunity to taste the delicious fruits from Greece and discover their unique characteristics and nutritional value!