Product sampling: Al-Kharj and Riyadh in Saudi Arabia

100 days of tasting!

The campaign with the distinctive title Delicious Topic 5, visited Saudi Arabia, in the context of the implementation of the European Program “Actions to inform and promote fresh fruit in S. Arabia, UAE and Argentina” with the implementing body of the Association of Imathias’ Agricultural Cooperatives.

The promotional activity included product samplings at 13 stores in Riyadh and Al-Kharj, which took place from November 29th to December 6th 2022. The consumers that visited us, had the opportunity to taste the delicious fruits from Greece and discover their unique characteristics and nutritional value!