Product sampling: Dubai, in UAE

100 days of tasting!
The campaign with the distinctive title Delicious Topic 5, visited United Arabic Emirates, in the context of the implementation of the European Program “Actions to inform and promote fresh fruit in S. Arabia, UAE and Argentina” with the implementing body of the Association of Imathias’ Agricultural Cooperatives.

The promotional activity included product samplings in 13 stores in Dubai, which took place from the 5th to the 12th of December 2022. The consumers that visited us, had the opportunity to taste the delicious fruits from Greece and discover their unique characteristics and nutritional value!