Highlights from the promotional campaign in Buenos Aires

The campaign with the distinctive title Delicious Topic 5, visited Buenos Aires, from June 14th to 24th, 2022, in the context of the implementation of the European Program “Actions to inform and promote fresh fruit in S. Arabia, UAE and Argentina” with the implementing body of the Association of Imathias Agricultural Cooperatives.

The promotional activity included a product sampling in 25 stores of the Jumbo and Disco retail chains, in Buenos Aires, from June 17th to June 24th. Fresh kiwifruits of Greek origin, were distributed to the consumers, and even though the kiwis were eaten 8 months after their harvesting process, the kiwifruit kept its freshness and all its quality characteristics!

Also, on Tuesday, June 21st, 2022, a press event took place in a central Hotel in Buenos Aires, with great success as well.